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Inspired by art, fashion, and modern technology, Joico breaks the boundaries of science to create the art of healthy hair.

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Joico K-PAK: Meet damaged hair's hero. To repair and strengthen hair precisely where it needs it, when it needs it.

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Joico Daily Care: Just a little off balance? Daily Care formulas bring normal-to-dry and normal-to-oily hair back into healthy, beautiful balance.

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Joico Moisture Recovery: Thirsty hair? Moisture Recovery's water-loving formula transforms even the most parched hair into a vision of softness and manageability.

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Joico Body Luxe: Bulk up without gaining weight. Joico's Body Luxe's body-boosting formulas plump fine, limp hair without adding an ounce.

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Joico Style & Finish: Joico's Style & Finish formulas feature the latest and greatest breakthroughs in care and styling technology to maintain and improve you hair.